Why Goals are important to a new website
1. An organization
has just designed and implemented a new website but needs to understand the
process of establishing goals and goal reporting. What types of questions
should this organization ask and address, and why?
Goals
are used to measure the effectiveness of marketing campaigns at getting visitors
to take some action that generates revenue for an organization. First it depends on the goal of the website,
what is the website for and what do they want to accomplish for the company and
their visitors? That should be the first question in asking themselves as an
organization.
The
conversion is any kind of action that you want the visitors to take on a
website.
Two
important ideas of web analytics is the goal and the conversion, is the same
thing of getting used interchangeability.
My
example of a website I wanted to produce is having a variety of photos, videos,
news articles, fashion and art in one online Magazine.
When
asking what the goal of a website is is mainly what do you want it to do and
what are the benefits that your visitors get out of the website.
Once
you have the goals of the website such as visitors watching videos, reading articles,
and buying products, or the latest “how to videos”, that’s is the goal you want
for the website.
Reports:
is conversion rate of showing all the goals the sum of all conversions and the
average conversion rate. This is important on knowing who, when, where and the
amount of people that are watching, listening, reading, and ordering. If any of
these numbers are low, then you need to know why and to bring the numbers up you
need a marketing plan to get more visitors to do what you want them to do.
Such
as orders, if your pageviews are low in your webstore, you will need to make a
marketing plan on how to get more views and market products and sales such as
in the fashion department. Promoting more clothing or that is in season or use
the tracker and cookies to see what visitors viewed the item or put it in the
cart but did not purchase. Offer incentives for that same product to have them
buy the product.
Michael, B.
(06/2013). Practical Web Analytics for User Experience: How Analytics Can
Help You Understand Your Users. [devry].
Retrieved from https://devry.vitalsource.com/#/books/9780124046948/
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