The Meaning Behind Your Why
As a story becomes your "why" Many marketing and content creation starts with your "Why". People will tell their stories so others can learn about many ups and downs; trials and tribulations. But do you know how one's story started? The only reason behind every great story told and how a business was developed was to understand a person's why. Market America teaches us to know our why and learn from others. I saw a company’s post on Alignable, “No Sales Pitches. Just your “Why”! Reference from a business Event Saftey Plus. I stopped to look to understand someone’s story with their why! Makes perfect sense. Why you created your business? Why are you promoting someone's or partnered business? Why create and or tell a story? I feel that we are already learning sales is not just about pitches, that's so ’80s. Now, people are about helping, which is true but I think it’s turning more on an individual’s why and their story and working around that. No pre
