Abstract In this paper will discuss dashboard design and quality, and the effectiveness of its usability. Also there is a prototype design by Excel, and the reason of particular visibility of data within the dashboard. There will also be a brief summary of data quality and risk factor; along with possible risk factors of the passing of data via online for Internet Shopping. Literature Review Business Intelligence Systems that are interactive computer-based structures and subsystems to help decisions makers use as communication technologies such as data and documents for knowledge. Because dashboards are a view of Business intelligence systems (BIS) of interactive computer-based structures and subsystems that will assist decision makers in using technologies, data, documents, knowledge and analytical models in identifying and solving problems; they are used to improve operational performance. On a dashboard; they should be categorized based by two types: first, Model-driven,