Measuring Targets for your website, Pairing user ability to design, and changes of a website

1.    A plan for implementing analytics to measure the performance of an organization's online and offline business initiatives is called a measurement plan. Avinash Kaushik has defined a five-step model for developing a measurement plan. These steps are outlined in this week's lesson.

STEP 1: Identify the business objective.

STEP 2: Identify goals for each objective.

STEP 3: Identify the key performance indicators.

STEP 4: Identify the targets.

STEP 5: Identify valuable segments for analysis.

Using Occam's Razor Blog, book readings, and or outside research, select and discuss one of the steps above. Give an example that illustrates that step. Tip: As mentioned in this week's lesson, additional support is located on the Kaushik  (Links to an external site.)blog post "Digital Marketing and Measurement Model" from Occam's Razor Blog by Avinash Kaushik .

When choosing step 4:
STEP 4: Identify the targets.

Based by this week’s lesson for discussion:

Step 4: Identify targets for each KPI.

This will help you determine if you are being successful or not. Of course, these targets are for the metrics you identified as KPIs in Step 3. If some of your goals and KPIs involve competitors, you will probably need to analyze competitor data, a topic we will discuss later in the course. Examples of targets for KPIs include the list below.

·         At least 75 videos are downloaded each day.

·         At least 100 new visitors come to the website each day.

·         At least 30% of the visitors buy a product service by making no more than five visits.

·         At least 200 customers look at sales going on at local stores.

·         At least 100 visitors provide contact information.

The example of the CEO for the school in generating the old school CEO of an organization selling flavored peanuts. This example the CEO will need to generate a target base clientele. If the CEO wanted to target a new flavor of peanuts, They would need to generate a marketing campaign of a video demonstrating the new flavor of the explosion and how to target to their customers.

This means that the CEO will need to have target to the requirements above. The question on the blog is “Why do you need targets?” the answer is targets are relating to numerical value of the campaign that will either be a success or failure to the company and the entire idea and reasoning in selling the new flavor to your targeting audience via the school’s website.

Lastly, this will have to depend on the CEO’s company’s goal and how many targets (visitors) they want to reach, what is the school’s goal? Is it 100 to 300 hundred or more? What is the schools size? Is the school size of 1000 students or more?

Ideally, based by the school’ student size alumni of an example of 3000 students, there will need to be a percentage of 30% of the students of visitors buying the new flavored peanuts. This means that the CEO will need to target 900 students to gain an effective targeting vistores on their website.

Kaushik, A., Occam’s Razor (2020) Digital Marketing and Measurement Model https://www.kaushik.net/avinash/digital-marketing-and-measurement-model/

4.    Based on readings and research, what are some methods of pairing analytics data; and based on these analytics techniques, what types of decisions could be potentially made, and why?

Pairing analytics would sums up in words of bring an addition to not only understanding why people visit a website but also the user interface and their interactions with it.

Some methods that are explained in chapter 10, include personas, segmenting the personas and segmenting base by technology.

Personas are a description of an archetypical user of the website, meaning designing the website focusing on the needs of the user.

Segmentation of based on thee persona is really talking about building the website based by the “ideal” and target “persona” that will visit the website. This means if your visitors’ profile are based by college student you would have to design and apply analytical segmentation based by user friendly abilities to cater to the “college student persona”.

Lastly, segmentation according to technology would either be is the college student using an laptop, tablet, android or iOS, in either case. This means designing the functionalities based by the amount of visitors using this type of technology. This also means that your website will need to have the abilities to cater to all of them because you do not know who will be using what device and operating system. Do not pick one, just have the website have the abilities to be user friendly on both.

Michael, B. (06/2013). Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users. [devry]. Retrieved from https://devry.vitalsource.com/#/books/9780124046948/

5.    In the realm of business supported with Internet web pages and web applications, changes in the environment could and will influence the need to change and update support from various web pages and web applications. In the event and management of these changes, why would associated organizations need to measure the effect of these changes, especially in how users interact and adjust to changes with web pages and or web applications? Furthermore, if changes create strong negative impacts to customers or users, would reverting back to the old be a good option? Why, or why not?

Furthermore, if changes create strong negative impacts to customers or users, would reverting back to the old be a good option? Why, or why not?

The answer is No! it would not be good to go back to the old options of user friendly websites because that is not where every technology is going. Technology is moving fast and are doing different things such as AI and 5g. Going back will make your website be much harder. The only thing that will need to be done is to implement a way to fix the problems with user friendly and abilities.

In the event and management of these changes, why would associated organizations need to measure the effect of these changes, especially in how users interact and adjust to changes with web pages and or web applications?

Companies would need to measure the effective changes because of comparing new design and being accountable to the company and to their users. Everything is changing, example are product styles and design labels. If everything stood the same, it would become boring and no one will be interested anymore, especially for those who “like” change.

Another example, the company can always do surveys on the effectiveness of the website and collect feedback on what the visitors would like to see happen on the website. This will allow feedback in understanding what the visitors want, providing if it is the correct action to take on changing the website for the company.  

Michael, B. (06/2013). Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users. [devry]. Retrieved from https://devry.vitalsource.com/#/books/9780124046948/